President's

PRESIDENT’s is a contemporary Made in Italy menswear brand rooted in Tuscan craftsmanship. Originally founded in 1957 by 7 Bell S.p.A., a Tuscan atelier established by the grandfather of current creative director Guido Biondi, the brand carries forward a heritage linked to quality garment making and Italian denim.

Known as the first producer of Italian denim, 7 Bell built its reputation on carefully made clothing and attention to materials, function and form. Today, PRESIDENT’s continues this legacy through collections designed to endure over time while maintaining a contemporary style.

With each collection, the brand combines tradition and research to create modern classics crafted in Tuscany. Its occasional collaborations with international brands reflect a shared focus on quality, savoir-faire and refined everyday menswear.