Alabama Muse

Alabama Muse is a Made in Italy brand dedicated to animal-free and sustainable faux fur. Founded by Alice Gentilucci, the brand was created from a dual passion for fur aesthetics and respect for animals, offering animal-friendly garments designed to reproduce the look and soft touch of real fur without using real fur.

The collections feature bold-coloured coats and faux fur pieces in long, brushed, frisé and shaved effects, combining visual impact with a refined tactile feel. Inspired by music, cinema and a free, eccentric spirit, Alabama Muse creates distinctive outerwear with a strong personality, bringing together ethical values, contemporary style and Italian craftsmanship.