Animal-free and sustainable, with bold-coloured coats in long, brushed, frisé or shaved fur that retain the name of the animal fur and simulate – visually but especially to the touch – the real ones: they are animal-friendly fur, Alabama Muse’s furs. Alabama Muse was born out of a dual passion, fur and respect for animals, “I wanted a fur but my love for animals prevailed over my vanity” says Alice, who made her own wish come true by creating a collection of animal-friendly furs using fur that isn’t real – but is identical to the real ones, in every respect.