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Article: The most in vogue New Balance according to Vogue

The most in vogue New Balance according to Vogue
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The most in vogue New Balance according to Vogue

The secret of New Balance's success?

The ability to combine tradition and innovation, offering high-quality products that combine style and comfort. Today, New Balance is stronger than ever, with a clear positioning in the premium sneaker market. The brand continues to revisit its archives, proposing classic models with a modern twist, and collaborates with internationally renowned designers and artists. 

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New Balance: An American Icon with Ups and Downs, Now Thriving on 90s Nostalgia.

The 1980s were a golden decade, with New Balance sneakers conquering both running tracks and street style. However, in the following years, the brand lost ground, only to return to the limelight starting in 2005, becoming the best-selling sneaker brand in the United States.

The hottest NEW BALANCEs according to Vogue

The New Balance 990, born in 1982, started as a running shoe with its grey suede upper, mesh inserts, and innovative Encap technology midsole. It's since transcended its athletic roots, becoming a legendary model embraced by celebrities and streetwear enthusiasts alike.

The New Balance 530, another 1992 running shoe, has found new life on the fashion scene. This unisex "dad shoe" with its chunky 90s design is known for its comfort and pairs perfectly with relaxed looks and white ribbed socks.

Designed in 1989 and revived in 2021 by Teddy Santis, the creative director of New Balance Made in USA, the New Balance 550 is a favorite among celebrities. This revamped archive model features a cream upper with navy and sky blue details, along with Rich Paul's signature on the tongue.

Last but not least, the New Balance 2002R, originally created in 2010 by American designer Andrew Nyssen, saw a surge in popularity in 2023. This model plays with contrasting materials like mesh and suede, and features a revamped N-Ergy gel midsole thanks to Tetsuya Shono, the creative director of New Balance Japan.

All these New Balance sneakers – the 990, 530, 550, and 2002R – share a common thread: a combination of comfort, style, and enduring cultural significance.

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