Patagonia, Inc. is a U.S.-based company specializing in outdoor and sports apparel, founded by Yvon Chouinard in 1973 and headquartered in Ventura, California. The brand’s logo features the silhouette of Mount Fitz Roy, located in Patagonia at the Chile-Argentina border. Initially established as Great Pacific Iron Works, the company rebranded to Lost Arrow Corporation in 1984. Patagonia has expanded its product line to include gear for surfing, camping, and more. The company promotes sustainability through initiatives like Worn Wear and ReCrafted, and commits 1% of sales to environmental causes.