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Article: Levi's: More than just a pair of jeans

Levi's: More than just a pair of jeans
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Levi's: More than just a pair of jeans

Everyone has a Levi's® story: The most legendary jeans since May 20, 1973: the 501® model

From the Wild West to high fashion runways, Levi's® 501® are more than just jeans, they're an icon. Born on May 20, 1873, these denim pants have revolutionized the way we dress and continue to be an essential item in every wardrobe.

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LEVI'S® 501®S: EVER-EVOLVING STYLE ICONS

Levi's® 501®s: ever-evolving style icons!
Levi's® 501® jeans are more than just jeans, they are a fashion icon that has spanned decades of history and continues to adapt to new trends. Their ability to evolve over time while maintaining their identity is what makes them a unique and timeless garment.

Iconic features
Buttons vs. zippers: Introduced in 1954, the zipper closure created a heated debate among Levi's® 501® lovers. Even today, buttoned styles are the most traditional and beloved choice among purists.

"Shrink-to-fit": A special process that allows jeans to fit perfectly to the customer's body after the first wash. This process, which takes advantage of the natural shrinkage of raw denim, gives a custom, flawless fit.
Levi's® advice for a perfect fit

To get a Levi's® 501® with a truly flawless fit, Levi's® recommends following this "old school" method:
1) Buy jeans in your waist size and two sizes larger in length.
2) Put them on and soak in a hot bath for at least 30 minutes.
3) Dry them on to get a custom, perfect fit.


Levi's® 501®s are a versatile garment that can be worn for a variety of occasions, from casual to a more dressy look. Their history and iconic features make them a must-have for anyone who loves fashion and appreciates quality garments.

WHAT'S YOUR LEVI'S® 501® STORY?

Each of us has a special bond with Levi's® 501®. Tell us your story in the comments! Share an anecdote, a memory, or a photo that represents them.

MORE THAN JUST JEANS, A SYMBOL: CELEBRITIES AND THEIR LEVI'S® 501®