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BASIC ITALIAN JACKET BY DEUS
The Riders Friend Coach is not for the faint of heart, but if you like your statements bold then step right up. Whilst it heavily references the past, it’s also been updated for the current day, with modern features to give it everyday wearability. It’s regular fit, embroidered front and back, and is constructed from 98% Cotton, with a touch of Elastane for added give and comfort.
CHARACTERISTICS
THE BRAND
Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something.
Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are…
Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina showroom/cafe/headquarters in Sydney immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street-honest industrial art.