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ECO-FRIENDLY SNEAKERS NEVE BY PURAAI
Eco-friendly and cruelty-free sneakers made entirely in Italy with 100% recycled products, stands out for its comfortable and basic fit perfect for every day, handcrafted by expert artisans.
Puraai was born in 2018 merging the creative spirit of two young Italian designers, moved by a constant research for something that could have represented them thoroughly; nally, they found inspiration for the brand during a trip in Japan. At the end of a day spent discovering and studying the latest trends in Tokyo, they were attracted by a small detail on a recyclable plastic bottle. Indeed, ラ is part of the Japanese character used to identify a recyclable product, a very dear concept for both to which, today more than ever, everyone should care about.