Levi's is one of the world's largest apparel companies and a world leader in jeans: around 500 stores worldwide and products are available in over 100 countries. Levi's has always been a symbol of quality and innovation in the world of fashion. The strength of this brand is that it has remained firmly tied to its roots precisely because it does not follow the seductions of fashion, but is at the same time appreciated everywhere thanks to its clear identity.